Talk for Article "Crayola’s ColorCycle program: what is it?"

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    The original draft look to be the sort of story that I want us to avoid here – a thinly disguised editorial. The ‘summary’ directly accused Crayola of doing this for reasons relating to its image, rather than reasons relating to a genuine concern for the environment. Without evidence, we are not in a position to assert something negative or positive. I tried to find any negative information about the program to see what angle might be pursued here, but I didn’t find anything. So as it stands, I think the best service we can offer to readers on this topic, is to neutrally explain what the program is, without speculating on motives not in evidence.

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      I tried finding enough data, but I don’t think that enough exists to do the story. Crayola does admit in the fine print that this program just incinerates the product instead of recycling, but no secondary sources are available.

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