Help us report on Google’s plans, Accelerated Mobile Pages technology (AMP), and how email might change in the future. Add information through EDIT STORY or offer suggestions through TALK.
Google announced that it’s testing new features for its email service, Gmail. The plans would allow emails to be more than passive threads of text, but living pages that can update automatically.
The Washington Post’s homepage loads in less than two seconds, in part because of Google’s AMP project (WSJ) which strips away unnecessary code so that essential information can appear more quickly. Now, this technology is being expanded into email.
Google’s project is geared at companies who rely on email, such as newsletters, to provide real-time information to their subscribers. Instead of waiting for another email, or hoping the user clicks on a link, companies will be able to provide updated news within the original message. The new feature is currently being tested by Priceline, Pinterest and Doodle, according to the blog post.
Help us report on Google’s plans. Add information through EDIT STORY or offer suggestions through TALK.
Thanks, Jimmy Wales