Technology |Emerging

Google is making email more interactive and fluid

Help us report on Google’s plans, Accelerated Mobile Pages technology (AMP), and how email might change in the future. Add information through EDIT STORY or offer suggestions through TALK. 

Google announced that it’s testing new features for its email service, Gmail. The plans would allow emails to be more than passive threads of text, but living pages that can update automatically.

The Washington Post’s homepage loads in less than two seconds, in part because of Google’s AMP project (WSJ) which strips away unnecessary code so that essential information can appear more quickly. Now, this technology is being expanded into email.

Google’s project is geared at companies who rely on email, such as newsletters, to provide real-time information to their subscribers. Instead of waiting for another email, or hoping the user clicks on a link, companies will be able to provide updated news within the original message. The new feature is currently being tested by Priceline, Pinterest and Doodle, according to the blog post.

Help us report on Google’s plans. Add information through EDIT STORY or offer suggestions through TALK. 

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Talk (6)

Charles Turner

Charles Turner

"Hi Joel, Just to reiterate what I..."
Charles Turner

Charles Turner

"Hi James, This story is what we c..."
JL

Joel Limberg

"Just a technical note: the AMP for em..."
JM

James Mitchell

"I agree that the uncritical nature of..."

Author

United States
Charles Michio Turner is an American journalist who reports on labor, politics and development. In 2016, he reported from Myanmar on the several growing social movements in the country. His goal is to find new ways to include audiences in the new reporting process. Let him know if there's an issue or question that you see as being underreported or poorly reported. Twitter: @charlesmichio

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Talk for Story "Google is making email more interactive and fluid"

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  1. I agree that the uncritical nature of the story does not address the potential impact. I’d want an exploration of which aspects of an email could change with this technology after the email is sent. Currently, the content of links is malleable, although not the link itself. If the text portion would remain inviolate I’m less bothered.

    1. Hi James,

      This story is what we call a “newsstub,” meaning its the barebones of the story. We need you, as someone part of the wiki-community, to add onto this story.

      I will look into a step-by-step analysis into how emails will change under this model.

      But I encourage you to add onto this story as you see fit!

    2. Just a technical note: the AMP for email technology allows for the entire content of the email to be updated dynamically.

  2. Here is a interesting counterpoint : https://techcrunch.com/2018/02/13/amp-for-email-is-a-terrible-idea/.

    This counterpoint and the original announcement was also widely discussed in Hacker News comments https://news.ycombinator.com/item?id=16372234 .This doesn’t constitute a reliable source but can help linking to more resource about AMP controversial take on web standards.

    1. Agreed — I believe the negative aspect of Google using it’s power as a major email service provider to push a new (de facto) Google-proprietary standard should also be highlighted.

      (In my opinion, the piece currently sounds too much like a re-wording of a PR statement)

      1. Hi Joel,

        Just to reiterate what I told James. This story is a “newsstub,” just the introduction of a larger story. We need WT users like yourself to give these stubs life and direction.

        I will look into the links that Martin provided. But next time you see something missing from a story, you should contribute! Even if it’s only a couple of lines of context.

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