Facebook's new news feed will favor posts from friends over businesses


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Facebook is changing the algorithm that dictates user news feeds. Non-paid content from businesses will lose prominence in favor of what ‘friends’ share. This includes posts from major media outlets.

In a statement CEO Mark Zuckerberg said that the company received complaints that consumers wanted the social media platform to focus on “personal moments.”

“It’s easy to understand how we got here,” Zuckerberg wrote. “Video and other public content have exploded on Facebook in the past couple of years. Since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”

Zuckerberg admitted that the changes would likely reduce the amount of time users spend on the platform. However, he was optimistic that the new algorithm would boost engagement and human to human interaction.

The decision does not affect advertisements, allowing businesses to show on user news feeds if they pay for the access.

This is an emerging story which needs expansion if you wish to EDIT to add information or discuss it in TALK

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    2018-01-12 17:54:33 . . (talk | contributions ) (Update → copy edit, per community suggestion) -> Current PUBLISHED version.
    2018-01-12 11:37:47 . . (talk | contributions ) (Update → Updated)
    2018-01-12 05:30:33 . . (talk | contributions ) (Update → intro update)
    2018-01-12 05:08:17 . . (talk | contributions ) (Update → tweak summary)
    2018-01-12 05:03:51 . . (talk | contributions ) (Update → publishing)
    2018-01-12 04:08:53 . . (talk | contributions ) (Update → newsstub on facebook newsfeed changes)

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