Title Title
NASA to consider commercial branding and endorsements NASA to consider commercial branding and endorsements
Summary Summary
U.S. space agency chief asks if sponsorships are possible to offset costs and enhance exposure of space activities U.S. space agency chief asks if sponsorships are possible to offset costs and enhance exposure of space activities
Highlights Highlights
Content Content
<strong>NASA, the United States' agency is to study making space a place for corporate brand sponsorship to offset low budgets and offset the high cost of space exploration.</strong> <strong>NASA, the United States' agency is to study making space a place for corporate brand sponsorship to offset low budgets and offset the high cost of space exploration.</strong>
<span style="font-weight: 400;">[contribute-c2a text="You can expand this story" buttons="edit"]</span> <span style="font-weight: 400;">[contribute-c2a text="You can expand this story" buttons="edit"]</span>
Its chief administrator, Jim Bridenstine, said NASA would <a href="https://www.nytimes.com/2018/09/11/science/nasa-corporate-sponsors.html">consider</a> selling the naming rights of its hardware to private companies in what would be the first product placement initiative for the agency (<em>The New York Times</em>). Its chief administrator, Jim Bridenstine, said NASA would <a href="https://www.nytimes.com/2018/09/11/science/nasa-corporate-sponsors.html">consider</a> selling the naming rights of its hardware to private companies in what would be the first product placement initiative for the agency (<em>The New York Times</em>).
Such sponsors <a href="https://www.theverge.com/2018/9/11/17798460/nasa-trump-advertisers-sponsors-product-placement-mission-revenue?utm_campaign=theverge&amp;utm_content=chorus&amp;utm_medium=social&amp;utm_source=twitter">could include</a> astronauts on cereal boxes and logos in space (<em>Verge</em>). Such sponsors <a href="https://www.theverge.com/2018/9/11/17798460/nasa-trump-advertisers-sponsors-product-placement-mission-revenue?utm_campaign=theverge&amp;utm_content=chorus&amp;utm_medium=social&amp;utm_source=twitter">could include</a> astronauts on cereal boxes and logos in space (<em>Verge</em>).
Bridenstine <a href="https://www.youtube.com/watch?v=dxV-v_YaboQ">said he is forming a new committee</a> to study how NASA can be more commercial. Bridenstine <a href="https://www.youtube.com/watch?v=dxV-v_YaboQ">said he is forming a new committee</a> to study how NASA can be more commercial.
However, the use of corporate advertising on NASA missions would have legal implications. Since its inception, NASA has been prohibited by Congress from commercialising or promoting products. However, the use of corporate advertising on NASA missions would have legal implications. Since its inception, NASA has been prohibited by Congress from commercialising or promoting products.
<h2>Key facts</h2> <h2>Key facts</h2>
<ul> <ul>
<li>Jim Bridenstine started talking about corporate sponsorships for NASA at a NASA Advisory Council Meeting in August. A video of the discussion can be viewed on <a href="https://www.youtube.com/watch?v=dxV-v_YaboQ">YouTube</a>.</li>  <li>Jim Bridenstine started talking about corporate sponsorships for NASA at a NASA Advisory Council Meeting in August. A video of the discussion can be viewed on <a href="https://www.youtube.com/watch?v=dxV-v_YaboQ">YouTube</a>.</li>
</ul> </ul>
<span style="font-weight: 400;">[contribute-c2a text="You can edit or expand this story" buttons="edit"]</span> <span style="font-weight: 400;">[contribute-c2a text="You can edit or expand this story" buttons="edit"]</span>
Categories Categories
Space Culture, Space, United States, Space
Article type Article type
Tags Tags
Advertising, Culture, NASA, Space, United States Advertising, Culture, NASA, Space, United States
Author byline Author byline
Yes Yes
Has hero Has hero
No No
Hero Alignment Hero Alignment
full full
Hero Image URL Hero Image URL
None None
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Sources Sources

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