NASA to consider commercial branding and endorsements

NASA, the United States’ agency is to study making space a place for corporate brand sponsorship to offset low budgets and offset the high cost of space exploration.

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Its chief administrator, Jim Bridenstine, said NASA would consider selling the naming rights of its hardware to private companies in what would be the first product placement initiative for the agency (The New York Times).

Such sponsors could include astronauts on cereal boxes and logos in space (Verge).

Bridenstine said he is forming a new committee to study how NASA can be more commercial.

However, the use of corporate advertising on NASA missions would have legal implications. Since its inception, NASA has been prohibited by Congress from commercialising or promoting products.

Key facts

  • Jim Bridenstine started talking about corporate sponsorships for NASA at a NASA Advisory Council Meeting in August. A video of the discussion can be viewed on YouTube.

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