Facebook commits to ending ad discrimination


Facebook has signed a binding agreement to end advertisers’ ability to exclude users from targeting according to demographics including race and sexual orientation.

Discuss or suggest changes to this story

Talk

The social media group signed an Assurance of Discontinuance following a 20-month investigation by the Attorney General for the U.S. State of Washington, which has resulted in legally binding pledges that were announced April 24 to prevent what it termed the “abuse” of ad targeting.

Know a fact to enhance this story? You can edit it

Edit

The issue was first raised in 2016 by ProPublica, which purchased adverts on the platform and was able to exclude minority groups from being targeted.

Facebook is currently facing a lawsuit bought by the National Fair Housing Alliance, a coalition of campaign groups, which contends that it engaged in or assisted discriminatory housing practices.

Something missing from the story? Say so

Talk

The Assurance of Discontinuation will apply to Facebook’s operations throughout the U.S. WikiTribune has reached out to Facebook for comment and to ask about compliance in other jurisdictions.

You can edit or expand this story

Edit

  • Share
    Share

Subscribe to our newsletter and be the first to collaborate on our developing articles:

WikiTribune Open menu Close Search Like Back Next Open menu Close menu Play video RSS Feed Share on Facebook Share on Twitter Share on Reddit Follow us on Instagram Follow us on Youtube Connect with us on Linkedin Email us