Discount that spread 'Nutella riots' investigated under trading laws


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Discounted Nutella caused fighting in French stores after the supermarket chain Intermarché offered a 70 percent discount on the popular chocolate and hazelnut spread, lowering the price from €4.50 ($5.60) for a 950g pot to €1.40 ($1.70). France’s finance ministry is now investigating whether this heavy discount broke trading laws.

Police were reportedly called to a store in Rive-de-Gier in the Loire region of central France when people began scuffling and pushing one another.

“They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand,” one customer told French media, according to the BBC.

The violent scenes were described as “riots” and a “Nutella war” by local media. French newspaper Le Progrès reported that 300 Nutella pots were sold in 15 minutes.

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